Quotes Library

September 29, 2025

Always deny what you don’t want to be known, and always affirm what you want to be believed. For, though there be much—even conclusive—evidence to the contrary, a fervent affirmation or denial will often create at least some doubt in the mind of your listener.

Francesco Guicciardini (1483–1540), Italian historian and statesman, Ricordi, C, 37

What needs affirming today? What needs denying?

At least rudimentary acting skills are a prerequisite for elective office. If you are totally transparent and can’t convince a minimally credulous person of anything you say, choose another line of work.


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